Privacy Policy
Privacy Notice for Capital Hire Management
Effective Date: [26th July 2023]


Welcome to the privacy policy of Capital Hire Management Ltd. ("Capital Hire Management Ltd.," "we," "us," or "our"). We value your privacy and are committed to protecting your personal data. This privacy policy aims to inform you about how we collect and process your personal data when you visit our website or interact with us in any other way. It also outlines your privacy rights and how we safeguard your data in accordance with the law. This privacy policy is provided in a layered format for easy navigation, and we encourage you to read it together with any other privacy policies we may provide for specific occasions.

Important Information and Who We Are
Purpose of this Privacy Policy

This privacy policy provides information on how Capital Hire Management Ltd. collects and processes your personal data through our website and other means. This includes data you provide when you download information, purchase products or services, apply to become a Hirer, or communicate with us as a Hirer. Please review this policy along with any other relevant privacy notices to fully understand how and why we use your data. This policy complements other notices and policies and does not override them.


Capital Hire Management Ltd., based in London, United Kingdom, is the data controller responsible for your personal data. If you have any questions regarding this privacy policy or wish to exercise your rights, please contact our data privacy manager at:

Email Address: [info@capitalhiremanagement.co.uk]
Postal Address: [56,High Street, Harrow Wealdestone, HA3 7AF ]
[Telephone Number: [02084260005]

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, if you have concerns about our data practices. However, we encourage you to reach out to us first, so we could address your concerns.

Changes to the Privacy Policy

We regularly review our privacy policy, and this version was last updated on 26/07/2023. To ensure accuracy, please inform us of any changes to your personal data during your interaction with us.

Data We Collect About You
Personal Data We Collect

Personal data includes information that can identify you as an individual. The types of personal data we may collect and process include:

Identity Data: First name, last name, username, date of birth, gender, marital status, title. Contact Data: Billing address, delivery address, email address, telephone numbers. Financial Data: Bank account details, payment card information, data provided by credit reference agencies. Transaction Data: Details of payments made to and from you, information about products and services purchased from us.

Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data: Username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

Usage Data: Information about how you use our website, products, and services.

Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also collect Aggregated Data that does not directly identify you. This data is used for statistical or demographic purposes and is not considered personal data under the law. However, if Aggregated Data is combined with personal data to identify you, we treat it as personal data.

Special Categories of Personal Data

If you apply to become a Hirer or become a Hirer with us, we may collect Special Categories of Personal Data. This includes details about your race, ethnicity, religious beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and criminal convictions. We handle this data in accordance with our SPECIAL CATEGORIES PROCESSING POLICY.

Data Collection Methods

We may collect your personal data through the following methods:

Direct Interactions: When you fill in forms or correspond with us via mail, email, telephone, or other means. This includes data provided when you apply for products or services, create an account, subscribe to our services, participate in surveys, or provide feedback.

Automated Technologies: When you interact with our website, we automatically collect Technical Data using cookies, server logs, and similar technologies. Please refer to our Cookie Policy for more details.

Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as analytics providers, advertising networks, search information providers, and credit reference agencies.

How We Use Your Personal Data

We will only use your personal data when legally allowed. The primary purposes for which we use your data include:

To fulfill contracts and obligations with you.
To serve our legitimate interests, provided your rights and freedoms do not override these interests.
To comply with legal obligations.
With your consent, where applicable.
Please refer to our Glossary for more information on lawful basis for processing your personal data.

We do not rely on consent as the primary basis for processing your data, except for marketing communications, where we will obtain your explicit consent before sending such messages. You can withdraw your consent for marketing at any time by contacting us.

We use your personal data for various purposes, including:

To Register You as a New Customer: Processing your Identity and Contact Data to create your account with us.

To Process and Deliver Orders: Managing payments, fees, charges, and collecting payments owed to us using Identity, Contact, Financial, Transaction, and Marketing and Communications Data.

To Manage Our Relationship with You: Notifying you about changes to our terms or privacy policy, and requesting reviews or surveys using Identity, Contact, Profile, and Marketing and Communications Data.

To Enable Participation in Prize Draws or Competitions: Collecting Identity, Contact, Profile, Usage, and Marketing and Communications Data.

To Administer and Protect Our Business: Troubleshooting, data analysis, system maintenance, support, reporting, and hosting data for legitimate interests and compliance with legal obligations, using Identity, Contact, and Technical Data.

To Deliver Relevant Content and Advertisements: Using Identity, Contact, Profile, Usage, Marketing and Communications, and Technical Data for marketing strategy and product development.

To Use Data Analytics: Improving our website, products, services, marketing, and customer experiences using Technical and Usage Data.

To Make Recommendations: Using Identity, Contact, Technical, Usage, Profile, Marketing and Communications Data for personalized product or service suggestions.

To Conduct Market Research and Analysis: Gathering insights and trends to enhance our products and services.

To Improve Our Products and Services: Utilizing your feedback and survey responses to make necessary improvements.

To Comply with Legal Obligations: Adhering to laws and regulations applicable to our business operations.


We strive to provide choices regarding personal data use for marketing and advertising. You may receive marketing communications from us if you have requested information or purchased goods or services from us. We will obtain your express opt-in consent before sharing your data with third parties for marketing purposes. You can opt-out of marketing communications at any time by following the opt-out links in the messages or contacting us.


We use cookies to enhance your experience on our website. You can set your browser to refuse cookies or be alerted when they are being sent. For more information, please review our Cookie Policy.

Change of Purpose

We will only use your personal data for the purposes stated when collecting it, unless we reasonably believe it is necessary to use it for another purpose compatible with the original one. If we need to use your personal data for unrelated purposes, we will notify you and explain the legal basis that permits us to do so.

Data Sharing

We may share your personal data with the following parties:

Service Providers: External third parties who help us provide services to you, such as IT and system administration providers, payment processors, delivery companies, and marketing agencies.

Professional Advisers: Legal, financial, or insurance entities and other advisers as necessary.

Insurers: To assess your eligibility and coverage when you apply for insurance-related services.

Specific Third Parties: Insurers, owners of Charging Stations you may use, and relevant authorities in relation to any vehicle you hire from us.

Business Transactions: In the event of a sale, merger, or acquisition, we may share your personal data with potential buyers or partners. In such cases, we will ensure appropriate data protection measures are in place.

International Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA) for processing purposes. If we do so, we will ensure appropriate safeguards are implemented to protect your data, as required by applicable data protection laws.

Data Security

We take data security seriously and have implemented appropriate measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include internal data access controls, encryption, and physical security measures for data storage.

Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law. When determining the appropriate retention period, we consider the nature, scope, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

Your Legal Rights

Under certain circumstances, you have the following rights with respect to your personal data:

Right to Access: You can request a copy of the personal data we hold about you and check its accuracy.

Right to Rectification: You can request to correct any incomplete or inaccurate data we have about you.

Right to Erasure: You can request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or you withdraw your consent.

Right to Restrict Processing: You can request that we temporarily suspend the processing of your data under certain circumstances.

Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format or have it transmitted directly to another data controller.

Right to Object: You can object to the processing of your personal data in certain situations, including direct marketing.

Right to Withdraw Consent: If we rely on your consent for processing your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact our data privacy manager using the contact information provided in this privacy policy.

We may need to request specific information from you to confirm your identity and ensure your right to access your personal data or to exercise any of your other rights. This is a security measure to ensure that personal data is not disclosed to unauthorized parties.

We aim to respond to all valid requests within one month. However, if your request is complex or there are numerous requests, we may require additional time, but we will inform you of any delay.

Contact Us

If you have any questions, concerns, or complaints about our privacy practices or this privacy policy, please contact our data privacy manager using the contact details provided in this policy.

We hope this privacy policy has provided you with clear information about how we collect and process your personal data. We may update this policy from time to time, and the latest version will always be available on our website.

Thank you for taking the time to review our privacy policy.